Today, Waterloo is a model of the mid-sized American City of the future! Located in the Upper Midwest, Waterloo is the major metro of the Cedar Valley Region of Northeast Iowa. As the Black Hawk County Seat, Waterloo is the hub for government, healthcare, education, employment, and retail for a region with a labor force draw of over 300,000.

Diversity is Waterloo’s key strength. The population of over 68,500 is made up of 17% African Americans with growing Latino, Congolese, and Burmese populations among others.

Waterloo is also home to TechWorks Campus a 30-acre advanced manufacturing, research & development, innovation, education, commercial and manufacturing center including the University of Northern Iowa Metal Casting Additive Manufacturing Center and Design Lab, Hawkeye Community College Design Lab and North America’s largest 3D printer. Waterloo has a rich history of entrepreneurialism and a strong start-up ecosystem. Major brands located in Waterloo include John Deere, Tyson Foods, ConAgra Grocer Products, Ryder Integrated Logistics, Bertch Cabinets, and Omega – MasterBrand Cabinets.