2024 Veterans Way Banner Applications Now Open

WATERLOO, IA –Applications are now open for the 2024 Veterans Way Banner program. This initiative aims to honor and pay tribute to the brave men and women who have served in the armed forces and sacrificed so much for our nation. We encourage all eligible individuals to apply and participate in this meaningful project.

The Veterans Way Walk of Honor launched in 2023 with 42 banners adorning 16 blocks of the 4th Street corridor in downtown Waterloo from Washington St. to Adams St. Each banner features the name and photograph of an honored veteran, and additional bios can be found on an accompanying digital tour at WaterlooVeteransWay.com. Waterloo Mayor Quentin Hart noted “The banners serve as a visual reminder of the dedication and valor of our local veterans fostering a strong sense of pride and gratitude among residents. As we reflect on the program's impact, we are not only celebrating the legacy of our veterans but also recognizing the unifying power of this initiative.”

A special recognition for this year’s honored Veterans and/or families is being planned by four area Exchange Clubs. Each Veteran and/or their family will be presented with a certificate at the One Nation Under God banquet to be held at the Elk’s Club in downtown Waterloo on Thursday, November 9.

Applications are now being accepted for the 2024 banners. The banners are $200 each and are on a first-come first-serve basis.

Exchange Club of Waterloo President Trent Hunter shared “The overwhelming response from our community, the heartwarming stories shared, and the visible appreciation shown by all who pass by these banners are a testament to the importance of honoring our veterans. Looking ahead, we are excited to expand the number of banners available to reach even more of our local heroes.”

Key program details:
1. Eligibility: Veterans who have served in any branch of the armed forces and have a connection to the Cedar Valley and/or Black Hawk County are eligible. This includes active-duty service members, veterans of past conflicts, and those who have served during peacetime.
2. Application Period: Applications for a Veterans Banner are now open and will be accepted until March 31, 2024 or until sold out.
3. Application Process: Interested individuals can apply online through the website www.WaterlooVeteransWay.com. Applicants will be notified upon approval.
4. Display Period: The banners will be displayed prominently along 4th Street downtown Waterloo from Memorial Day 2024 to Veteran’s Day 2024. During this time, residents and visitors will have the opportunity to view and pay their respects to the featured veterans.
To apply for the Veterans Banners program or for more information, please visit

The Exchange Club of Waterloo, a local volunteer civic organization, is partnering with the City of Waterloo, Main Street Waterloo, and Experience Waterloo for the Veterans Walk of Honor banners. All proceeds will be donated to the Waterloo Exchange Club for the use in Veteran/Military programs or grants.

For inquiries and media requests, please contact waterlooveteransway@gmail.com.

The Exchange Club of Waterloo is a volunteer civic organization focused on community, country and family. We are volunteers that are passionate about making our community a better place through service projects, donations and scholarships, and recognition of youth, service providers and outstanding citizens. For more information about Exchange Club of Waterloo, email exchangeclubofwaterloo@gmail.com. For more information about Veteran’s Way banners, email